Looking for a good read on the airplane? This listing includes books that are great for learning how to develop your business. Happy reading!
Micro Trends: the small forces behind tomorrow’s big changes by Mark J. Penn with E. Kinney Zalesne. The authors identify the microtrends to be aware of in politics, family, religion, and leisure. Entrepreneurs would enjoy learning about these microtrends to see how they may capture the markets arising from these trends.
Never Eat Alone: And Other Secrets to Success, One Relationship At a Time by Keith Ferrazzi with Tahl Raz. The title speaks for itself. This book gives insight on how to become successful in life by building relationships. Put your old notions of networking aside as you read this refreshing book.
The One-Minute Sales Person by Spencer Johnson. Mr. Johnson explores the key for successful sales. You will be suprised that the answer is not how good the product is. Instead, Mr. Johnson asks the reader to look at what you are doing for your customers and potential customers.
Today Matters by John C. Maxwell. Mr. Maxwell talks about how what you do today impacts your success tomorrow. What you do right now impacts the opportunities realized or lost in the future, in personal and business.
